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With continuing change in both the structure of the general practitioner service, and the way in which pharmaceutical companies gain access to doctors and hospital consultants, Pfizer embarked upon a training and education programme aimed at helping GPs become more effective at setting up and running their practice as a business.


Lloydmasters developed and mounted the Pfizer Management Series involving:

1. Performance Management

  • Four half day modules providing a set of practical tools and techniques under the topics of business planning, performance management, building the team and managing change
  • Drawing on knowledge from specialists across the health service and commercial world, Lloydmasters provided the overall training design and delivery to GPs across the UK


Over three years, 3,599 GPs attended the Management Series, and took the messages back to their Practices. This programme cemented the GP’s relationship with Pfizer, and was deemed a very powerful offering ,and more useful than the normal conferences.