With continuing change in both the structure of the general practitioner service, and the way in which pharmaceutical companies gain access to doctors and hospital consultants, Pfizer embarked upon a training and education programme aimed at helping GPs become more effective at setting up and running their practice as a business.
Lloydmasters developed and mounted the Pfizer Management Series involving:
1. Performance Management
Over three years, 3,599 GPs attended the Management Series, and took the messages back to their Practices. This programme cemented the GP’s relationship with Pfizer, and was deemed a very powerful offering ,and more useful than the normal conferences.